Why Brand?
Branding is more than a logo. It’s a long-term journey of discovery that unleashes who your community is, what your community does, and how it communicates to potential consumers. Branding as a journey takes experiences and shapes a perception that targets a communities’ specific agenda. It molds the thoughts and feelings of the buying public to ascertain whether your community has what the consumer is looking for.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

How should this logo be used?
Great question! A ‘Branding Packet’ is in the works and will be available for download on the St. Johns Main Street website. It will give suggestions about where and how to use the logo as well as provide sample templates for posters and other materials.

Have a question or comment?
St. Johns Main Street wants to hear from you! Contact us at sjmspromotions@gmail.com. Thanks!

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It is with sad hearts but immense gratitude that the Board of Directors of St. Johns Main Street Coalition announces the departure of Holly Heidebrecht as its Executive Director.

Holly has served as the founding director of St. Johns Main Street since October 2010.  Since that time, under Holly’s leadership, St. Johns Main Street has amassed an impressive record of success, including:

• Incorporation of St. Johns Main Street as an independent not-for-profit  501(c)3 organization
• Established an office on Main Street;
• Established the largest Foot Patrol in the city of Portland;
• Won grants to improve public safety and graffiti abatement work;
• Created a Walking Map marketing tool for downtown St. Johns ;
• Achieved a comprehensive recycling program with new locally designed and produced trash and recycle receptacles;
• Recognized over 70 volunteers with Cornerstone Awards in the first year of operation;
• Established ‘WinterFest’ as a signature Main Street event;
• Recruited Schnitzer Steel as its first Ambassador sponsor;

And the list goes on.

“In true start-up fashion, getting St. Johns Main Street up and running has required intense focus and untold hours of work,” noted Jeff Bissonnette, board president of St. Johns Main Street.  “Holly has given us all of her expertise, experience and dedication since joining Main Street.  We’re sorry to see her go.  There is no way to overstate her contributions to getting St. Johns Main Street started from scratch.  We thank her and wish her well.”

Holly will continue to serve until March 16, 2012.  The board plans to announce an interim leadership plan and a search process for a new executive director in the coming week.  Until an interim director is named, all inquiries can be directed to Jeff Bissonnette through the Main Street office at 503-481-5522.

New Trash Cans arrive in St Johns

Enter to win the contents of the window display at Wright Brothers Glass Company, 8649 N. Lombard St, Portland, OR 97203.

For all the details on how to play, and a listing of all the wonderful items the window contains, please visit the Events page.  

Here’s a link to the NeighborhoodNotes.com article about the new St. Johns trash cans: http://www.neighborhoodnotes.com/news/2011/11/st_johns_to_get_new_trash_bins_throughout_commercial_core/

The St John’s Main Street Coalition now offers an Historic Walking Tour of St. Johns. Our cheerful guide will lead you on a spirited jaunt down main street, Lombard Street, and through the surrounding business areas stopping along the way to spin tails and use local buildings from the Streetcar and Art Deco time periods to illuminate the rich history of one of Portland’s oldest historic districts. Continue reading →

by Jeff Bissonnette

On the last weekend of September, the St Johns Main Street Coalition board members spent a Sunday afternoon reviewing Main Street’s work, financial information and fundraising, and began a strategic planning process. It was the first opportunity the newly elected Board had to take stock of the organization, examine the first year of operation and begin to methodically look at what the organization can do to have measurable achievements over the next few years.  Continue reading →

On September 12th, 2011 Dennis LoGiudice,volunteer Coordinator, from the Office of Neighborhood Involvement(ONI) trained nine volunteers from the St Johns Main Street Coalition on graffiti abatement.  Continue reading →

Jeff  Bissonnette President
Ryan Deibert Vice President
Robin Plance Secretary
Pamela Plance Treasurer
Charles Doepken
Roslyn Hill
Josh Guerra
Dana Gantz
Carol Ellis